Paid Surveys – A Step-By-Step Guide

Paid surveys have grown in popularity over the past few years.  That shouldn’t come as a surprise, though.  Paid surveys are just one of the many proven ways to earn cash online but it holds the distinction of being the easiest and most convenient to do.  There are few requirements or qualifications to meet and the process of participating can be ridiculously simple.  Don’t waste this opportunity to make extra cash.  Here are things you need to know about paid surveys:

Incentives for your opinions

Paid surveys are part of a common business strategy called marketing research.  They are necessary for allowing companies, manufacturers and service providers to know what their target market wants.

Paid surveys are sometimes referred to as incentivized surveys.  These are the types of surveys that are collected in exchange for a reward, whether in cash or merchandise.  It has become one of the easiest ways to gather information and data about consumer tastes since people who join these surveys are much more willing to participate due to the promise of a reward.

In effect, a paid survey offers a win-win situation for all concerned – the survey taker, the marketing research company that conducts the survey and the product manufacturer that sponsors the survey.  Manufacturers need the data obtained from surveys to help them design their marketing strategies and come up with products and services that customers will be more willing to purchase.

Types of surveys

Generally, paid surveys are composed of question-and-answer series where participants simply provide responses to a set number of questions.  This may be in the form of multiple choices or filling in blanks provided on the survey form.

Some surveys may also require participants to provide longer personal answers, often to obtain more in-depth information.

In many cases, paid surveys are often accompanied by offers to participate in live forum or study group sessions.  This requires the survey taker to act as a panel member and join an online discussion pertaining to a sponsor’s products or services.

Types of rewards for paid surveys

Paid surveys typically pay in products, gift certificates or special merchandise.  These can vary in number and value, depending on the type of survey offered.  It is also common for survey companies to offer participants a chance to join their sweepstakes in exchange for answering a survey form.  Sweepstakes prizes are often in cash or high-value products and merchandise.

Of course, there are paid survey companies that reward with cash.  Each paid survey offered has a corresponding dollar value, ranging from $2 to $5 for shorter ones and $25 to $50 for more complicated questionnaires.  Forum groups pay more, ranging from about $100 to $250.

Participants receive their payments via electronic payment processors such as PayPal and ClickBank.

Do you pay to join paid surveys?

There are sites that offer paid surveys for free and there are others that charge a fee.  If you do not wish to pay to join paid surveys, use a search engine to look for companies that offer this opportunity.  If you’re unfamiliar with the industry, it could take a while for you to find the right companies.  However, a little bit of effort will go a long way into saving you a few dollars in fees.

If you prefer to take the paid route, go online and look for paid survey sites that offer listings of paid survey companies.  These sites don’t necessarily offer paid survey themselves – they simply provide a list of companies that you can join.

The advantage here is that with a reputable site, you could find paid survey companies that offer quality or high-paying surveys.  These listings are also often restrictive, including only survey companies that have been in business for more than a year at least and those that are in good standing in the industry.  That should help prevent you from working with a fake paid survey company.

Signing up for a paid survey

Paid survey companies generally operate online websites because exchange of communications through these is far more convenient and faster than conventional methods.  Prospective survey takers simply have to choose which companies to join and complete an online registration and a profile form.

The forms are used to identify an individual survey taker and establish his or her profile.  The profile is used as the basis for matching surveys with the participant.  This means that not all survey takers will qualify for every survey sent out.  This helps the survey company to obtain data that is more or less relevant to the desired demographics of a particular brand, product or service.

To join, paid survey takers need only to meet three requirements: Internet connection, computer access and an e-mail account.  Only registered members are allowed to take surveys.


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